How to Choose and Register a Company Name in Australia

When planning to start a business in Australia, choosing the right company name is one of the toughest decisions you will make. Without knowing the restrictions set by the Australian Securities and Investments Commission (ASIC), you run the risk of having your ideal company name rejected.

To help you avoid wasting time and effort on such a crucial process in your company formation plans, we list every possible question you may have on how to choose and register the right company name for your new Australian company.

How to choose a company name in Australia?

Before choosing a company name, you need to be aware of the following guidelines set by ASIC for approving proposed names.

Under ASIC’s national register, you will only be able to register a company name if it:

Shows the company’s legal status (i.e., Pty (Proprietary), Ltd (Limited), and NL (No Liability))
Is not identical or nearly identical to an existing name
Is not already trademarked as a name
Is not already registered as a domain name
Is not using restricted terms without government approval (i.e., trust, university, chartered, credit society, etc.)
Is not offensive (you should consider the possibility of the name being misunderstood)
Is not suggesting illegal activity/ies
Is not using unknown words (made-up words, words with unusual spelling, or words that are compounded)

ASIC reserves the right to reject a proposed name if it fails to follow any of the guidelines set above. So it’s best to keep these in mind before making a final choice to avoid undergoing the process over again.

How to check company name availability?

To check if the name is available, you can search the following government directories:

If a company name is available on ASIC Registers but is listed as a registered trademark by another company in IP Australia, by all means, you should not reserve the name. Though ASIC may allow you to register the name, you will not be able to trademark it. The company owning the registered trademark over the name can demand you to stop using it if they find out.

Is a company name different from a business name?

Yes, a company name is different from a business name. Though it is inevitable to assume they mean the same, they are not synonymous. A company name is only ascribed to a legal entity registered with ASIC under the Commonwealth Corporations Act 2001. A business name, on the other hand, is akin to a trading name that an individual can use to undertake business activities (i.e., sole traders using their first name and last name as their business name).

In Australia, company names are usually followed with Pty Ltd or Limited to indicate their legal status and separate legal entity.

How to register a company name in Australia?

Before you can register a company name in Australia, you must obtain an Australian Business Number (ABN) from the Australian Business Register (ABR). ASIC will ask for your ABN or ABN application reference number to proceed with the application.

After securing an ABN or ABN application reference number, you can register your company name online with ASIC Connect. The website provides the step-by-step process of what you need to do to register your company name successfully.

You will be given an ASIC key after successful registration. The ASIC key is a unique number that links your company name to your ASIC Connect account. After your company name is linked, you can complete transactions such as updating your details or changing your company name.

If you’re unsure or confused about how the registration process works, you can reach out to our team for professional assistance.

How to trademark your company name in Australia

Registering your company name with ASIC doesn’t automatically grant you exclusive access to use the name in Australia. If you want to exclusively use the name with the prescribed legal rights attached, you must have it trademarked with IP Australia. This will give you the legal security that no company can deliberately imitate your business to deceive your customers or assume your company’s identity to steal your customers and/or damage your reputation.

Can I change/update my company name?

If you want to change/update your company name, you can do so by logging in to ASIC Connect and lodging a form online using your ASIC key. If you availed the services of an agent or corporate solutions provider, you can coordinate with them to change the name on your behalf.

Next steps after company name registration in Australia

After registering your company name with ASIC and as a trademark with IP Australia, you can register it as a domain name for your company website with a ‘.com.au’ or ‘.net.au’ subdomain. Thereafter, you can proceed with the following for your company registration requirements:

tax registrations
corporate bank account opening
apply for business permits/licences (as required)

Register your company name in Australia with confidence

As one of the first steps in the process of company formation in Australia, registering a company name requires thorough analysis of how it should best identify your business and set you apart from competitors.

With this, you must ensure your name of choice has been thoroughly reviewed before lodging the application with ASIC. If you want to expedite the process and avoid committing critical errors, you can reach out to us for expert advice.